Week 1 Challenge: Put Down Roots

Hello future food entrepreneurs and welcome to the first challenge of the competition. Can you ROCKET TO SUCCESS, get inspired by growing your food and business acumen and share your #GROW2CEO story with us?

You will have received your growing guide along with your kit, which has everything you need to get planting.

Week 1 Challenge (9th April – 20th April) Sing for Your Supper: Sow your seeds and sing us your puns, upload a video singing a popular song with lyrics changed to include vegetable puns.

Your Package Arrives

Sow your seeds

Grow Your Rocket

Here are a few pointers for the when you get your kit:


Divide your class into teams of 2's or 3's, each team will need a number


The teams should complete the challenges and together (so in a class of 30 there is potentially 15 teams of 2, numbered 1 - 15, the hashtag the teams use for upload will be the hashtag received after registering plus team name (#GROW20Team1). Don't forget to include #GROW2CEO as a separate hashtag so we can find your posts!

Social Media

The social media channels used can be the students own social media, the school's social media or students can set up accounts just for the campaign.

Get Planting

Now the teams plant their rocket seeds. Each team gets a tub, there is 1 packet of rocket seeds for every 3 tubs so divide out the seeds (space them out as evenly as possible), water the seeds after planting, put the team name on the wooden spoon plant label and wait for your seeds to grow!


Now teams need to start thinking about what recipe they can make with their rocket, the recipes can use rocket as the main ingredient, or as a garnish. The aim of the campaign is to get students thinking about food as a business and growing your own.

Product or Company

Start thinking about a product or company name, how it would be marketed and who your target audience would be.

Challenge 1

(9th April – 20th April)

Sing for Your Supper:

Sing us your puns – upload a video singing a popular song with lyrics changed to include vegetable puns.

Here are a few pointers for the challenge:

  • Pick any song you like (please avoid ones with inappropriate language though!)
  • Change as many lyrics as you can to vegetable puns
  • Record your team singing the song, upload the song to social media using the hashtag #GROW2CEO before the 20th April.
  • The video shouldn't be any longer than 30secs

There are 3 ways to update us:

Each week we will email you full details of the challenge for the week ahead, students must post their progress to social media (Facebook, Twitter and Instagram) using the class hashtag.. Your class hashtag will have arrived by email shortly after you register. Students must use this hashtag along with #GROW2CEO on Twitter, Instagram and our Facebook page. If they don’t use the class hashtag we won’t know which class you are and you won’t win any prizes!

Join GIY

If your class is taking part in Grow 2 CEO or even if you grow at school in another way then you can become part of the GIY family.

There are GIY groups of all shapes and sizes all over the world and by registering your food growing group HERE you are becoming part of that global movement of food growers.

By registering with us then you will automatically get regular updates from GIY and access to lots of growing resources and support for your project. We can connect you to other projects locally and honestly- we might even come and visit ourselves!

Shona is the campaign manager for GROW 2 CEO and is ready to help with any queries or concerns and delighted to hear any news or stories.
Email hershona@giy.ie
Call her: 051 584411

Grow 2 CEO is open to residents of Ireland  - see the terms & conditions here